Advertising and Paid Media Websites

Ben Boman is a freelance media buyer who runs Hungry Bear, a one-person micro agency. He's been trying to compress the delivery work rather than scale with headcount by building his own software instead of hiring. He writes about his experience as a freelancer and lessons learned from experiments on both professional and personal fronts.

Senior digital marketing expert in London helping SMEs, charities and organisations attract customers, increase conversions and achieve measurable growth.

Adam Gerber is a media strategist and performance marketing leader at Horizon Media, where he oversees paid media campaigns for clients including Sphere Las Vegas, Madison Square Garden, and Capital One. He works across platforms including TikTok, Meta, Reddit, YouTube, Pinterest, the Trade Desk, and connected TV. His career spans managing media programs for Amazon, NBCUniversal, FOX, Sony Pictures, Zynga, Petco, the World Surf League, and CBS/Showtime. He writes regularly about platform trends, AI in advertising, and what actually drives results for brands.